Text 4

There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper's publisher said back in 2010.

Nostalgia for ink on paper and the rustle of pages aside, there's plenty of incentive to ditch print. The infrastructure required to make a physical newspaper-printing presses, delivery trucks-isn't just expensive; it's excessive at a time when online-only competitors don't have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.

Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.

Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you're going to have your most loyal customers really upset with you."

Sometimes that's worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? "I wouldn't pick a year to end print," he said. "I would raise pieces and make it into more of a legacy product."

The most loyal customers would still get the product they favor, the idea goes, and they'd feel like they were helping sustain the quality of something they believe in. "So if you're overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you're going to make a print product, make it for the people who are already obsessed with it. which way be what the time is doing already .Getting the print edition seven days a week costs nearly $500 a year-more than twice as much as a digital-only subscription.

"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business," Peretti remarked. "But we're going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive than less aggressive."

36.【題干】The New York Times is considering ending its print edition partly due to_____

【選項】

A.the high cost of operation.

B.the pressure from its investors.

C.the complaints from its readers.

D.the increasing online ad sales.

【答案】A

37.【題干】Peretti suggests that,in face of the present situation, the Times should_____

【選項】

A.seek new sources of readership.

B.end the print edition for good.

C.aim for efficient management.

D.make strategic adjustments.

【答案】D

38.【題干】It can be inferred form Paragraphs 5and 6 that a "legacy product"_____

【選項】

A.helps restore the glory of former times.

B.is meant for the most loyal customers.

C.will have the cost of printing reduced.

D.expands the popularity of the paper.

【答案】B

39.【題干】Peretti believes that,in a changing world,_____

【選項】

A.legacy businesses are becoming outdated.

B.cautiousness facilitates problem-solving.

C.aggressiveness better meets challenges.

D.traditional luxuries can stay unaffected.

【答案】C

40.【題干】which of the following would be the best title of the text?

【選項】

A.Shift Online Newspapers All at Once.

B.Cherish the Newspaper Still in Your Hand.

C.Make Your Print Newspaper a Luxury Good.

D.Keep Your Newspapers Forever in Fashion.

【答案】B

Part B

Directions:

Read The following text and answer the questions by choosing the most suitable subheading from the list A-G for each of the numbered paragraphs(41-45).There are two extra subheadings. Mark your answers on the ANSWER SHEET. (10 points)

A.Create a new image of yourself

B.Have confidence in yourself

C.Decide if the time is right

D.Understand the context

E.Work with professionals

F.Make it efficient

G.Know your goals

No matter how formal or informal the work environment, the way you present yourself has an impact. This is especially true in first impressions. According to research from Princeton University, people assess your competence, trustworthiness, and likeability in just a tenth of a second, solely based on the way you look.

The difference between today's workplace and the "dress for success" era is that the range of options is so much broader. Norms have evolved and fragmented. In some settings, red sneakers or dress T-shirts can convey status; in others not so much. Plus, whatever image we present is magnified by social-media services like Linked In. Chances are, Millennials, it seems, face the paradox of being the least formal generation yet the most conscious of style and personal branding. It can be confusing.

So how do we navigate this? How do we know when to invest in an upgrade? And what's the best way to pull off one that enhances our goals? Here are some tips:

41._____C_____Decide if the time is right

As an executive coach, I've seen image upgrades be particularly helpful during transitions-when looking for a new job, stepping into a new or more public role, or changing work environments. If you're in a period of change or just feeling stuck and in a rut, now may be a good time. If you're not sure, ask for honest feedback from trusted friends, colleagues and professionals. Look for cues about how others perceive you. Maybe there's no need for an upgrade and that's OK.

42._____G_____Know your goals

Get clear on what impact you're hoping to have. Are you looking to refresh your image or pivot it? For one person, the goal may be to be taken more seriously and enhance their professional image. For another, it may be to be perceived as more approachable, or more modern and stylish. For someone moving from finance to advertising, maybe they want to look more"SoHo."(It's OKto use characterizations like that.)

43.______D_____Understand the context__

Look at your work environment like an anthropologist. What are the norms of your environment? What converys status? Who are your most important audiences? How do the people you respect and look up to present themselves? The better you understand the cultural context, the more control you can have over your impact.

44._____E_____Work with professionals

Enlist the support of professionals and share with them your goals and context. Hire a personal stylist, or use the free styling service of a store like J.Crew. Try a hair stylist instead of a barber. Work with a professional photographer instead of your spouse or friend. It’s not as expensive as you might think.

45._____F_____Make it efficient___

The point a style upgrade isn't to become vain or to spend more time XXX over what to wear. Instead, use it as an opportunity to reduce decision XXX. Pick a standard work uniform or a few go-to options. Buy all your clothes XXX once with a stylist instead of shopping alone, one article of clothing at a time.

Section III Translation

Directions:

Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written neatly on the ANSWER SHEET. (10 points)

Mental health is our birthright.(46)We don't have to learn how to be mentally healthy; it is built into us in the same way that our bodies know how to heal a cut or mend a broken bone.Mental health can't be learned, only reawakened. It is like the immune system of the body, which under stress or through lack of nutrition or exercise can be weakened, but which never leaves us. When we don't understand the value of mental health and we don't know how to gain access to it, mental health will remain hidden from us.(47)Our mental health doesn't really go anywhere; like the sun behind a cloud, it can be temporarily hidden from view, but it is fully capable of being restored in an instant.

Mental health is the seed that contains self-esteem-confidence in ourselves and an ability to trust in our common sense. It allows us to have perspective on our lives-the ability to not take ourselves too seriously, to laugh at ourselves, to see the bigger picture, and to see that things will work out. It's a form of innate or unlearned optimism.(48)Mental health allows us to view others with sympathy if they are having troubles, with kindness if they are in pain, and with unconditional love no matter who they are. Mental health is the source of creativity for solving problems, resolving conflict, making our surroundings more beautiful, managing our home life, or coming up with a creative business idea or invention to make our lives easier. It gives us patience for ourselves and toward others as well as patience while driving, catching a fish, working on our car, or raising a child. It allows us to see the beauty that surrounds us each moment in nature, in culture, in the flow of our daily lives.

(49)Although mental health is the cure-all for living our lives, it is perfectly ordinary as you will see that it has been there to direct you through all your difficult decisions. It has been available even in the most mundane of life situations to show you right from wrong, good from bad, friend from foe. Mental health has commonly been called conscience, instinct, wisdom, common sense, or the inner voice. We think of it simply as a healthy and helpful flow of intelligent thought.(50)As you will come to see, knowing that mental health is always available and knowing to trust it allow us to slow down to the moment and live life happily.

46.我們不必學習如何保持健康的心理;它與生俱來，正如我們的身體知道如何讓傷口痊愈，如何讓骨折好轉。

47.健康的心理其實一直都在我們身邊;正如烏云背后的太陽，人們有時會看不見它，但是它完全有能力立刻回來。

48.健康的心理讓我們在別人陷入麻煩之時，同情他人;在別人痛苦之時，友善待人;無論是誰，都能給予無條件的愛。

49.在我們的生活中，盡管健康的心理可以包治百病，但是它也極其普通，你會發(fā)現，它一直都在，指引你度過艱難，做出選擇。

50.你會逐漸發(fā)現，健康的心理無處不在，我們可以信任它，這會讓我們恰到好處地放慢生活的節(jié)奏，過上幸福的生活。

2016年考研《英語一》答案及解析(萬題庫權威版)，更多2016考研答案、2016考研真題等信息，請關注考試吧考研網或搜索公眾微信號“566考研”!

Section IV Writing

Part A

51. Directions:

Suppose you are a librarian in your university. Write a notice of about 100 words, providing the newly-enrolled international students with relevant information about the library.

You should write neatly on the ANSWAER SHEET.

Do not sign your own name at the end of the notice. Use "Li Ming" instead.

Do not write the address. (10 points)

Part B

52.Directions:

Write an essay of 160-200 words based on the following pictures. In your essay, you should

1) describe the pictures briefly,

2) interpret the meaning, and

3) give your comments.

You should write neatly on the ANSWER SHEET. (20 points)

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