戰(zhàn)略營(yíng)銷——品牌價(jià)值定位工作坊（英文授課）（上海，10月24-25日）
【舉辦單位】北京曼頓培訓(xùn)網(wǎng) www.mdpxb.com 中國(guó)培訓(xùn)資訊網(wǎng) www.e71edu.com
【咨詢電話】4006820825 010-56133998 13810210257
【培訓(xùn)日期】2019年10月24-25日
【培訓(xùn)地點(diǎn)】上海
【培訓(xùn)對(duì)象】Marketing supervisors, managers, and directors

【課程目標(biāo)】
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

【課程大綱】
1. Marketing fundamentals
■Marketing evolutions
■Marketing classifications
■Marketing challenges

2. VPH introduction
■Components
■Importance
■Applications

3. Target (identification)
■Market segmentation
■Target identification4. Consumer insight
■What is insights
■How to generate the consumer insights
■Persona

5. Competitive environment
■Competitive analysis
■Value proposition mapping

6. Benefits / reasons to believe / discriminator
■FABE
■Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC

【費(fèi)用及報(bào)名】
1、費(fèi)用：培訓(xùn)費(fèi)5280元（含培訓(xùn)費(fèi)、講義費(fèi)）；如需食宿，會(huì)務(wù)組可統(tǒng)一安排,費(fèi)用自理。
2、報(bào)名咨詢：4006820825 010-56133998 56028090 13810210257 鮑老師
3、報(bào)名流程：電話登記-->填寫報(bào)名表-->發(fā)出培訓(xùn)確認(rèn)函
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5、詳細(xì)資料請(qǐng)?jiān)L問(wèn)北京曼頓培訓(xùn)網(wǎng)：www.mdpxb.com (每月在全國(guó)開設(shè)四百多門公開課，歡迎報(bào)名學(xué)習(xí))