大客戶管理（英文授課）（上海，6月19-20日）
【舉辦單位】北京曼頓培訓(xùn)網(wǎng)www.mdpxb.com中國培訓(xùn)資訊網(wǎng)www.e71edu.com
【咨詢電話】4006820825 010-56133998 13810210257
【培訓(xùn)日期】上海，2018年6月19-20日；上海，2018年9月26-27日
【培訓(xùn)地點(diǎn)】上海
【培訓(xùn)對象】National or international sales directors in charge of large accounts; sales engineers or key account managers; sales managers

【課程意義】
In the context of globalisation, knowing how to produce a winning commercial strategy and provide the excellent service expected by key accounts are both key elements in developing long term relationships.
Optimising portfolios and retaining key accounts bring added value by building a win/win relationship between client and supplier.
This programme supports key account managers as they design their sales strategy using 4 major roles; managing their knowledge of the clients` background, managing business plans, managing the customer relationship, managing teams and projects.
■Assessing and / or clarifying their job scope
■Building a toolbox to be in command of every aspect of their job
■Solving the main issues they have to deal with on the job
■Rolling out an action plan to manage their accounts efficiently Who should attend
■National or international sales directors in charge of large accounts; sales engineers or key account managers; sales managers

【課程大綱】
1. The key account manager’s role
■Defining key account management
■Organising key account management

2. The key account manager: managing knowledge
■The expert and the consultant
■Understanding customers in depth
■Running the SWOT analysis

3. The key account manager: managing business
■Generating and building business
■The account business plan
■The account planning process

4. The key account manager: managing relationships
■Taking up PR
■Identifying and involving key players
■Analysing relationship effectiveness to fine-tune strategy

5. The Key Account Manager – project and team manager
■The role as coordinator responsible for the action plan
■Organizing implementation and mobilizing the team
■Guiding development of the action plan
■Developing cooperation and avoiding conflicts

【費(fèi)用及報(bào)名】
1、費(fèi)用：培訓(xùn)費(fèi)5998元（含培訓(xùn)費(fèi)、講義費(fèi)）；如需食宿，會務(wù)組可統(tǒng)一安排,費(fèi)用自理。
2、報(bào)名咨詢：4006820825 010-56133998 56028090 13810210257 鮑老師
3、報(bào)名流程：電話登記-->填寫報(bào)名表-->發(fā)出培訓(xùn)確認(rèn)函
4、備注：如課程已過期，請?jiān)L問我們的網(wǎng)站，查詢最新課程
5、詳細(xì)資料請?jiān)L問北京曼頓培訓(xùn)網(wǎng)：www.mdpxb.com (每月在全國開設(shè)四百多門公開課，歡迎報(bào)名學(xué)習(xí))